Tag Archives: Keywords

3 FREE Website SEO Content Writing Tips

The first in a series of easy to understand articles about website content writing and how to write for SEO.
Susan Beckingham Sussexx Copy Writer
Susan Beckingham from Solid Web Strategies writes: As a business owner, words may not necessarily be your thing. Writing content for your website has never been so important.  It needs to be good.  But what does “good” look like? What’s your definition? In my view, it’s:

  • Content that strongly interests your target market, creating a call to action,
  • Content that search engines notice and rank, leading to:
  • Your future customers  liking what they see and contacting you.

In other words, good = MORE SALES.

If you know SEO, that’s great, but if you know SEO AND content writing, you’re somewhat in demand (I don’t often have weekends off…).

So, fancy picking up a few free tips from me? OK, first things first:

1. How to Minimise Your Website’s Bounce Rate

Google likes websites that other people like.  And those that are engaging enough for people to stay on them.  I like to use the phrase “tonking about”, for some reason but I fear I’m developing my own weird language in my old age.bounce rate

Google will drop you like a stone if visitors land on your website and leave straightaway.  Sorry, but the king of search engines is, in many ways, a bit of a Blue Meanie.

We want more of the former and less of the latter.  You need to keep people on your site.  The trick is…adding a “Bucket Brigade”.  For example:

You may  have noticed that I tend to use reasonably short sentences that end with a question mark or a colon.  Bucket Brigades are a bit of an old copywriting trick originally designed to keep people reading marketing and sales letters but THEY DO WORK.  Phrases like:

And another thing:

But you’re probably thinking:

Here’s the main point:

The secret to success in marketing is this:

See what I mean?  You need to place these in your content where someone is likely to hit the “back” button to the results pages – the first paragraph is always good. Also the middle of the page (people have gnat-size attention spans, remember).
Engagement Metrics
The first engagement for measuring user engagement is 0-10 seconds.  Get past this bit and aim for 11-30 seconds, then upwards of this.  Harder than it seems. OK, now time for:

2. Latent Semantic Indexing

…at which point you too have disappeared off to the results pages (or to eBay, Amazon or you’re checking your emails) as it’s all got rather technical.  But, lo: (bucket brigade again), fear not.

LSI keywords are simply synonyms and closely related words.
Google does not care any more about how many times you cram your keywords into a page, so don’t do it, you’ll just look stupid.

It does however pay close attention to words that relate to your main key words and how you have structured content within the page.  Pray let me explain with this simple example, assuming that you design kitchens for a living:

Put “kitchen design” into Google. Then scan the page for words that aren’t your main keywords.  At the bottom you may see additional related words such as “kitchen design software” or “kitchen planner” and “kitchen design layout”.

In other words, Google has highlighted these phrases as it considers them relevant and similar to the original keywords.  The lesson here is:  subtly sprinkle related words and phrases into your content.

Search algorithms will notice that your content contains a deal of these relevant words and phrases and will give you a nice green tick, with a “VG” mark and let you go home early from school. Sort of thing.

3. How to Write Page Description Tags
description tag image
Still with me?

If you have a WordPress site (most of us, in other words), do this today, then I’ll explain why:

Get into the back end of your website.  If you don’t already have one, download an SEO plug-in, which is your “how to” tool.  Now, write a unique description on each page in no more than 155 characters.  You’ll see where you need to do this on your site, don’t worry.

Make it sharp, to the point and precise.  Make sure it emphasises the here and now; your potential customers want answers IMMEDIATELY.  Finally, make doubly sure that each page description is different; you should treat each page as if it were a mini website in its own right.

Google likes it when there’s a healthy click-through percentage to your website and that often depends on the quality of your page description.

So…ready to get started? Just three tips to fire your enthusiasm.  Watch this space for our next blog on Ninja content writing.  “Bows respectfully”.

You DON’T have to write your own content, however.  You could get me to do it.  I’m really rather good and it would be my pleasure and privilege to do so.  Contact me on 01273 721 306 or email me at susan@solidwebstrategies.info.