Keywords: How it all Works

Appropriate, targeted keywords are how search engines and therefore potential clients, will find your website. The wrong choice of keywords will result in the dreaded “bounce rate”, when visitors find your site but then depart immediately.  

The more often a keyword is used by searchers, the more attraction power it has.  KeywordsYou will need to use strong keywords in your titles and your text; these brief words should describe each page realistically and succinctly. Search engine algorithms are sophisticated – and strict.   They will notice keyword stuffing so please avoid doing this as you don’t want to risk your website being ignored or even penalised. Relevance is vital, too and keyword must reflect the subject of each page.

We’ll show you how to research keywords that your customers are the most likely to use when looking for your products or services.  Bear in mind, though that you’ll need to repeat this exercise for each page. Individual pages, if appropriate keywords have been included, will appear in search results, giving your future customers more access to your business.


Keywords: How to Do It

Assuming that a web developer or designer is putting your website together, we would urge you to do some homework before giving him or her the content, primarily focusing your preparation on keywords.

Concentrate now!  You’ll need to match your keywords and keyword phrases to what your potential clients are most likely to be looking for.  To help you, an excellent free tool is, which is easy to use and as it’s supplied by Google, it’s highly likely that the main search engine out there (er, Google) will approve of a good choice.

Make sure that your content is closely related to the keywords and that only keywords which reflect that content are included – we’re talking relevance here, in other words.  Don’t talk about parrots if you run a dog grooming service.

Do not overuse keywords.  We’re repeating ourselves here!

Your keywords will need to be in the:

Page name

Page Title

Meta description

Main heading

Sub heading

First paragraph

Alt and captions of an image


Types of Keywords

Keywords/keyword phases  fall into four different categories

  • main keyword (cats)
  • related keyword (cat food)
  • informational searches (cat food ingredients)
  • transactional searches (buy cat food)

If you’re still not sure, don’t sit there stumped.  Contact us and we can help.   


With us so far?  Try using this handy tool. This will give an instant report on how your keywords are being used on any page on your website.  Assuming you can change its content, you can make amendments and see an instant improvement.

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